Our Promise Of the Lowest Price

We're proud of all the flooring we sell, because each one is developed to bring you the best quality and value. To ensure we offer the most competitive prices, we regularly benchmark all flooring against others in the market.

If you see or buy a Product on the Site and you find it cheaper elsewhere, as long as that cheaper price is inclusive of VAT and includes applicable delivery costs, we will apply the following (which we call a “Price Match”).

We will (a) sell the Product to you at that cheaper price; or(b) if you have already purchased that Product on the Site and you report the cheaper price to us within 28 days of receiving that Product from us, refund you the difference between the price you paid for the Product and the cheaper price you have seen.

Scope of Price Match

The Price Match applies only to identical products in stock immediately available (and not on request) from online competitors who sell to consumers. Such product must be priced fully and accurately.

How to claim

To submit a claim for a Price Match, Please complete the form below.

If we accept your Price Match claim and:

  • You are yet to buy the Product, you will be able to place an Order for the Product at the reduced price as detailed in the Price Match; or
  • You have already purchased the Product, we will refund the difference within 14 days of our acceptance of your claim, as detailed in the Price Match.

The right to decline a price match

UK Flooring Direct reserves the right to decline a Price Match request if:

  • The competitor’s offer does not meet our Price Match criteria.
  • We cannot verify the pricing, stock availability, or business legitimacy.
  • The price includes promotional discounts, clearance sales, or temporary price reductions.

We also reserve the right to withdraw or amend this policy at any time without prior notice.

What the Price Match does not apply to

The Price Match does not apply to:

  • Any special, promotional or discounted offers given by other sellers; or
  • Any sellers who are in administration or otherwise closing down.

Terms & Conditions

  1. We match the total cost of the competitor’s offer, including the product price and any applicable delivery charges, to ensure a fair comparison.
  2. The Price Match only applies to products, not services such as samples, installation, or overseas delivery costs.
  3. The competitor’s product must be identical in brand, model, pack size, and specification. It must also be brand new, unused, in stock, sold with the same warranties and guarantees as ours and available for home delivery or collection within 5 days.
  4. We must be able to verify the competitor's price and stock position via a website link or a written quotation.
  5. Karndean products are only eligible for Price Match when purchased from an Authorised Karndean Online Retailer in the UK. This ensures that your Karndean flooring qualifies for the full Karndean Transferable Product Warranty.
  6. Price Match applies per transaction and cannot be extended to future purchases. Orders placed using financing options, buy-now-pay-later schemes, or credit agreements do not qualify.
  7. We only match prices from VAT-registered UK retailers who sell directly to consumers and have a physical presence or verifiable business operations in the UK.  We do not price match against:
  • Unauthorised dealers (according to the manufacturers);
  • online retailers with no physical presence;
  • mail-order-only companies;
  • factory outlets;
  • wholesale-only suppliers;
  • auction websites (e.g., eBay);
  • membership-only clubs;
  • duty-free retailers;
  • market stalls;
  • or liquidation/closing-down sales.