About Us

History & Background

UK Flooring Direct is a relatively new company, dating back to 2004, but its founders have over 25 years of experience in the flooring trade. The formation of the company took advantage of the opportunities presented by the internet age to offer an online service that cuts overheads and enables us to offer you high quality flooring at low prices. Although we are located in Coventry, we are able to offer a virtual showroom that means you can browse and buy no matter where in the UK you live.

Technical experience, knowledge and Advice

With a quarter of a century of experience in the flooring trade that predates the formation of the company, we can offer a wealth of expertise and knowledge. Part of the task of our employees is to keep up-to-date on the latest trends and developments in the industry, so we can provide relevant information and advice that will meet your needs, whether you are using a traditional kind of floor or one incorporating the latest manufacturing technology.

Secure Payment

Paying for your floors with us is easy and, like everything else, can be done online. We are accredited with Checkrate as a reliable, creditworthy and secure business. Payments are made through HSBC Secure epayments section. We have all this in place so you can be sure when you purchase your new floors and equipment from us that your details are safe and the transaction will be carried out smoothly.

External Accreditation's

Over the last decade, we have helped more than 1,000,000 customers find their perfect floor. We are rated excellent on TrustPilot, an independent rating service, with over 21,000 reviews and counting.

Quality Products, Price, Suppliers and Brands

Our experience and purchasing power enables us to provide the best products from the top manufacturers of flooring, both in the UK and overseas.

We have an exceptional range of flooring and flooring accessories available for delivery, so whether you are looking for solid wood, engineered, or laminate flooring there will be a selection of colours, shades and finishes that suit your taste.

UK Flooring Direct 'Showroom prices' refer to the prices these floors are sold at in our Coventry showroom. We offer online only prices as well as occasional deals which will feature until the countdown clock and the expiration date signal the end of the offer.

Sample Inspiration Packs

We offer samples on all our flooring products, simply browse and decide on the products you want and follow the simple system.

The site is designed to display as much information as possible and we are constantly adding and updating information and images, but we know nothing compares with seeing and feeling the real flooring up close before making a decision.